Meet Dawn

Dawn Maloney

Founder & Creator

Dawn Maloney is a makeup artist and educator with over 26 years of experience in beauty, fashion, image styling, and business.

Dawn established MakeupClasses.com in 1999. Her Advanced Makeup Techniques Courses helped students all over the world advance their careers. In 2021, she opened The Makeup Studio to share her knowledge of makeup artistry with those who may be intimidated by the current beauty world.

Dawn found her calling to help others find their beauty - let Dawn help you find yours.

A Bit About Me

Dawn Maloney is the driving force behind Makeupclasses.com, a beauty company that stimulates the mind and inspires the heart! She's a motivational speaker, published author, YouTube personality, and career coach with the credibility, personality, and experience to wow and inspire you.

Dawn began her professional career in 1996 as a personal trainer and makeup artist for Lancôme cosmetics and Glamour Shots. She has always recognized the connection between health and beauty. This, along with her perseverance and the courage to put herself out there, allowed her to build a rewarding career.

Her professional makeup artistry credits include Fox News Channel, Fox Business Network, MSNBC, Weather Plus, Maury Povich Show, Ricki Lake Show, Inside Edition, The Sally Jessy Raphael Show, celebrity clients, independent films, corporate videos, photoshoots, NYC Fashion Week, special occasion clients, and theatrical productions.

Dawn is a well-known educator. Individuals have put their trust in her to help them build a career, a business, and a life beyond their wildest dreams.

She has created many makeup artistry training programs, including her most popular Advanced Makeup Techniques Courses, which she has taught in 22 major US cities to students from all over the world. Her technique, which includes 49 different face shapes, 36 different lip combinations, and 24 different eye combinations, is unique in the beauty industry.

Dawn's first book, The Makeup Artist Design Book, was released in 2003. Her latest book, The Sandcastle, is an original short story and Christian parable illustrated for children.

The Makeover has always been the theme of her life. She's a makeup artist by trade, but a "makeoverist" by heart! "My life has been my greatest makeover!" Dawn's makeover message resonates with women and girls all over the world. I love my male clients, but I am especially faithful to women and girls. I honor women and all their struggles. It has always been my vision for my company to give and support domestic violence and alcohol and drug addiction charities dear to my heart. Dawn is truly one-of-a-kind in the beauty industry because of her compassion, generosity, and loving heart.

Dawn holds a BA in Broadcasting from Montclair State University, with a focus on Women and Gender Studies. She has a New Jersey State Cosmetology License. She lives in New Jersey with her fabulous husband and amazing children.

Q&A with Dawn

WHEN DID YOU KNOW YOU WANTED TO WORK IN BEAUTY?

WHAT DO YOU LOVE ABOUT BEAUTY?

WHAT’S THE BEST MAKEUP ADVICE YOU’VE EVER RECEIVED?

HOW DO WANT TO USE THIS ROLE TO INFLUENCE THE BEAUTY WORLD?

WHAT IS YOUR FAVORITE MEMORY OF WORKING AS A MAKEUP ARTIST?

As a young girl, I remember admiring the beautiful, glamorous makeup counter women. I thought they were so powerful and confident because their looks were so polished. I wanted that same feeling of being powerful and confident. I want every woman to stand in their power and feel confident.

I love the way beauty changes. It’s an ever-evolving industry with fabulous new creative ideas every day. When I started in 1999, a focus on makeup artistry was unheard of. Now it’s a global phenomenon. I love how people are inspired to be their best, too.

"It’s only makeup"

The message from MakeupClasses.com is pure truth. Every person is unique and beautiful. Real beauty comes from within, and makeup, hair, and fashion enhance what we are feeling on the inside. I teach students how to see an individual through a different lens. To see each person’s unique anatomy and create a look that enhances their natural beauty. Our role is to influence real beauty. And to continue creating innovative and exciting classes, products, and tools that do the work to simplify the process.

Every artist can relate to the incredible feeling of lifting someone's spirit. I have so many of these intimate, personal stories; I cherish all of them. One, in particular, that has tattooed its memory on my heart, was a female burn victim. She had facial burns as a result of a former partner throwing battery acid on her. After I covered the scars, she looked in the mirror, jumped out of the chair, and hugged me so tightly. She cried and said, through her sobs, as she continued to hold me, "You gave me my life back."