MakeupClasses.com Blog

Blog by Dawn Maloney I recently had to fire a client. It wasn’t the first time I’ve had to remove a toxic person from my life, but this one hit differently. There were red flags. Incidents. That uncomfortable feeling in my gut that kept whispering  this isn’t right . And yet, like many of us do, I tried to make it work—until I couldn’t anymore. What makes firing a client so hard is money. Let’s be honest: money matters. Sometimes you want it. Sometimes you  need  it. And that

Blog by Juliza Ortiz Every makeup artist, no matter their experience level, has moments of discouragement. Slow booking periods, comparison on social media, creative blocks, or even one tough client can make you question your talent or direction. If you’re feeling discouraged, know this first: it’s normal, and it doesn’t mean you’re failing. Discouragement is part of growth. 1. Step Back and Revisit Your “Why” When things feel heavy, reconnect with why you started. Was it the

Blog by Juliza Ortiz There’s nothing worse than spending time on a flawless makeup look, only to see it fade or smudge before the night is over. Whether it’s a wedding, photoshoot, or holiday party, these tips will help your makeup stay fresh and vibrant for hours. Start with Clean, Hydrated Skin Makeup adheres best to clean, moisturized skin. Use a gentle cleanser, followed by a moisturizer suited for your skin type. This creates a smooth canvas and prevents patchiness or fl

Blog by Juliza Ortiz As makeup artists, we don’t just show up and blend—we manage time, energy, expectations, and creativity all at once. Whether you’re working in a studio, freelancing, or juggling clients back-to-back, time management is one of the most important (and underrated) skills in this industry. I’ve learned that staying on schedule isn’t about rushing, it’s about respecting the client, the artistry, and yourself. 1. Your Schedule Sets the Tone When a client arrive

Blog by Juliza Ortiz Every makeup artist will encounter challenging clients at some point. Whether it’s unrealistic expectations, last-minute changes, or feedback delivered in a tough way, how you handle it can make or break your reputation. Here’s how to stay professional and confident. 1. Listen First, React Later When a client expresses frustration or criticism, take a moment to listen. Don’t interrupt or defend yourself immediately. Sometimes, they just want to feel heard

Blog by Juliza Ortiz The holiday season is full of photos, parties, and festive events—but it’s also a time when makeup mistakes can happen more easily. From long nights to cold weather, here are common mistakes and how to fix them so you stay flawless all season. 1. Skipping Skin Prep Cold weather and indoor heating can dry out skin, making makeup patchy or cakey. Always moisturize and use a primer suited for your skin type. This step ensures smooth application and longer we

Blog by Juliza Ortiz As a makeup artist, your talent goes beyond technique—it’s also about creating a style that clients associate with you . Your signature look is what sets you apart, helps build your brand, and keeps clients coming back. But how do you find it? Here’s a guide. 1. Explore Your Strengths Start by identifying what you do best. Are you amazing at natural, glowing skin? Bold, dramatic eyes? Creative editorial looks? Your strengths often hint at what could becom

Blog by Erin Durr Why personalized, hands-on education beats tutorials every time. If you’ve ever watched a makeup tutorial and thought, “Why doesn’t it look like that on me?”  — you’re not alone. Most beauty advice online is created for a specific face shape, eye shape, skin type, and lighting environment…which means it may not translate to your unique features. That’s where a private makeup lesson becomes truly transformative. At The Makeup Studio, our two to three-hour pri

Blog by Erin Durr Finding the perfect foundation shade is one of the most frustrating challenges in beauty. You test dozens of formulas, swatch your wrist, check yourself in the store mirror—yet somehow, the second you step outside, the color looks completely different. It’s not your fault. It’s the lighting! At most makeup stores and beauty counters, the lighting is not full-spectrum white light. This means your skin—and every foundation you try—looks different than it does

Blog by Gabriela Matos In skincare conversations, makeup application often gets the spotlight — products, techniques, trends. Yet one of the most critical steps in maintaining healthy skin happens quietly at the end of the day: proper makeup removal . How makeup is removed can significantly impact skin health, longevity, and overall appearance. Why Makeup Removal Matters More Than You Think Makeup, sunscreen, and environmental pollutants accumulate on the skin throughout the