Mascara Must-Haves: Defining Lashes for the Winter Season
- Erin
- Dec 9, 2025
- 3 min read
Blog by Juliza Ortiz
Winter brings magic, crispy air, cozy sweaters, hot drinks, and soft snowlight filtering in. But it also brings dry skin, chilly weather, and makeup that can wear off faster. That’s why a reliable mascara is a must this season: one that defines, lifts, and lasts. No smudges, no flaking. Here are the best picks for your winter lash lineup.
Why Winter Needs Special Mascara Care
Dry air & indoor heating: Can make lashes brittle and more prone to breakage. A good mascara helps keep lashes coated and protected.
Cold, harsh weather + tinted cheeks/lips = the focus shifts to eyes. A bold, defined lash balances out winter makeup looks and keeps eyes looking fresh even in dull light.
Long days, warm scarves & coats: You want lashes that stay put whether you’re outside in the wind or inside sipping cocoa. Waterproof and volumizing formulas help maintain definition all day (and night).
Studio Faves for Winter Lashes
Infinity Waterproof Mascara
If you need a mascara that won’t budge ,even through snow, rain, or steamy hot cocoa, the Infinity Waterproof Mascara is a game changer. Its waterproof, long-lasting formula keeps lashes defined, dark, and separated no matter the weather. The hybrid brush gently combs and curls each lash, giving a sharp, clean look without clumping. Perfect for clients heading to evening events, winter parties, or just wanting their lashes to stay flawless all day.
Why we love it this season:
Provides waterproof hold, ideal for winter rain, snow, or humidity from indoor heating.
Gives length and volume while keeping lashes separated and clean-looking.
Especially good for sensitive or contact-lens wearing clients because of its smooth, even application and flake-free finish.
Infinity Volumizing Mascara
For clients who prefer dramatic, lush, full lashes, especially during holiday parties or photo-ready winter looks, the Infinity Volumizing Mascara delivers the “wow” factor. It builds thickness and volume without weighing lashes down, giving a fluttery, lush appearance that draws attention to the eyes.
Why it works for winter glam:
Adds noticeable fullness great for bold, festive looks.
Helps lashes stand out even with heavier winter outfits, scarves, and layers.
Layers well: you can start with one coat for definition or add more for intense volume.
Pro Tips for Winter Lash Application
Always start with clean, dry lashes. Moisture (from cold air or indoor humidity) can make mascara clump or wear off faster.
Use a lash curler before mascara for extra lift, winter coats and scarves tend to hide lashes, so you want them to pop.
For long wear: Let each coat dry slightly before applying another. Waterproof formulas tend to lock in more pigment and hold curl longer.
If you use waterproof mascara: be sure your clients know to remove it gently at night. Waterproof formulas sit tighter on lashes, so pushing them off roughly can stress delicate lashes.
Final Thoughts
Winter is the perfect season to bring out mascaras that stand up to the cold, the moisture, and the long, cozy days while still giving lashes definition, volume, and glam. Whether it’s the sultry, smudge proof power of Infinity Waterproof Mascara, or the bold, lush drama of Infinity Volumizing Mascara, both are essential tools in your studio’s makeup kit.
With the right mascara and a little care, lashes stay gorgeous all season long even through snowflakes, scarves, and holiday nights.