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Writer's pictureErin

Winter Makeup Routines and Recommendations


Winter makeup routines often focus on hydration, warmth, and creating a radiant complexion to counteract the dryness and dullness caused by cold weather.


Prep Your Skin

Winter skin can get dry and flaky, so proper preparation is key to a flawless application:

  • Cleanse Gently: Use a hydrating or cream-based cleanser if you struggle with dry skin.


We recommend: 


  • Exfoliate: Use a mild exfoliant 1-2 times per week to remove dead skin cells.

  • Moisturize: Apply a rich, hydrating moisturizer with quality ingredients.


We recommend:

  • Prime your skin: Applying serums or primer before applying makeup can also create a hydrating base for makeup.


We recommend:


  • SPF: Don’t skip sunscreen—even in winter!


We recommend:


Choose a Hydrating Foundation

  • Opt for a foundation with a dewy or satin finish. 


We recommend:


  • Avoid matte formulas as they can accentuate dryness.

  • Consider tinted moisturizers or BB creams if you prefer lighter coverage.


Moisturize and Color Your Lips

  • Prep your lips with a lip primer or apply a hydrating lip balm.


We recommend:


  • Choose moisturizing lip products like creamy lipsticks or tinted lip balms.


We recommend:


Set and Protect

  • Use a hydrating setting spray to lock in your makeup and prevent dryness.

  • Don’t use pressed matte powder if your skin is dry. 

We recommend:


Want more tips? Check out our Winter Refresh Makeup Class to learn how to create the perfect look for the winter season. We also go through skincare in this class and recommend products that you can purchase in store! Register now to save a seat, we look forward to seeing you there!



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